Month: April 2022

If you have spent any time on the high street over recent years, you may have noticed that there is often a buzz. Whether it is inside a retail space or outside a store, pop-up events have become increasingly popular, with retailers seeking to host exciting events. Pop-up events can take the form of a regular shop front and, to passersby, look as if a brand has established a new space on the high street. Alternatively, they can be dynamic and unique retail experiences that leave the restrictions of shop spaces behind and seek to engage customers in new and exciting ways. No matter what form they take, they are remarkably effective in engaging customers and have the potential to boost a brand’s retail presence greatly. Reaching New Customers It can be difficult to engage with a new cu

Standard-sized boxes are not always the best option for packaging products. This is most prevalent in the cosmetic industry, where tubes, cans, and bottles of different sizes and shapes are used. It is the varying shapes in cosmetic packaging that differentiates one from another. Usually, cosmetic brands prefer packing their products in customized boxes, tubes, and bottles. This is more so because the brands have realized the importance and benefits of choosing customized packaging. The selection of good packaging materials and systems is an integral part of the cosmetic industry. Purpose of packaging One of the prime motives of product packaging is to offer the maximum protection to the contents against damages that might occur while in transit, handling the products, and even during th