Standard-sized boxes are not always the best option for packaging products. This is most prevalent in the cosmetic industry, where tubes, cans, and bottles of different sizes and shapes are used. It is the varying shapes in cosmetic packaging that differentiates one from another. Usually, cosmetic brands prefer packing their products in customized boxes, tubes, and bottles. This is more so because the brands have realized the importance and benefits of choosing customized packaging. The selection of good packaging materials and systems is an integral part of the cosmetic industry.
Purpose of packaging
One of the prime motives of product packaging is to offer the maximum protection to the contents against damages that might occur while in transit, handling the products, and even during the process of storage. When high-quality packaging is used, the product remains intact throughout the supply chain from the manufacturer to the end-user. Investing in custom packaging helps the products against light, heat, humidity, and other external factors.
Using standard-sized boxes for shipping cosmetic products can add to the shipping cost. The concept of one size box doesn’t fit anymore, especially for cosmetic packaging. When standard-sized boxes are used by companies for packaging cosmetics, the capital gets wasted on the excess materials and also on void-fill materials used for keeping the product safe. Several businesses face challenges of costly shipping costs mainly for using more void-fill materials. Switching to custom packaging is an excellent option.
There has been a recent trend in cosmetics to go green. This is possible to inculcate with customized cosmetic packaging. Based on the products that are shipped, the custom packaging takes the size and the dimension of the product. The packaging is designed particularly for cosmetic products without adding any extra void-filled material. On top of this, eco-friendly packaging is an excellent alternative to go green along with protecting the products simultaneously.
Safety and protection of products
Several fragile items need to be packed and even shipped to other faraway destinations. If the packaging is not done right, there is always the risk of breakage and spillage of products. This is more so with cosmetic products like nail polishes, perfume bottles, serums, lotions, and so on. Moreover, the cosmetic items are also accessible in atypical shapes, thereby standard-sized boxes are not the right packaging item.
When custom packaging is considered, the size, shape, and weight of the products are taken into account. Thus, a lot depends on the packaging and the safety and protection of the packaged materials. The maximum product safety can be assured with customized packaging. One can be assured that the packed products will reach the final destination in the same condition when it was shipped. This is also an excellent way of leaving a positive first impression on the customers and clients.
Usability of packaging
Fit-for-purpose packaging is always in demand among consumers. Consumers are always looking for cosmetic packaging that is user-friendly, simple to close and open, easily foldable after usage, and the option of even reusing or recycling. The usability of product packaging is determined by the consumers based on certain criteria. Furthermore, the usability of custom packaging also depends on the design used.
Creating a brand
Branding plays a big role in the cosmetic industry. The labels on the products with a list of special formulas and ingredients on the store shelves can create brand awareness. Similarly, customized cosmetic packaging can also enhance brand awareness among potential customers. Packaging can be customized by shape, size, colors used, and special labels differentiating one brand from another. The product packaging impacts the buying behavior to a great extent. Henceforth, custom cosmetic packaging is an excellent way of enticing people and also increasing brand awareness.
Importance of display
Often the first thing a consumer looks at while buying cosmetic products is the color. Concealers and foundation must match the skin tone of the consumer, while other products like eye shadow, blush, and lipstick must be vivid, and pigmented. Henceforth, the packaging used must showcase the color of the product as precisely as possible. It is always suggested to go for clear product packaging so that the colorful, and vibrant cosmetic products can be displayed. Several companies prefer using clear plastic folding packaging cartons or boxes for displaying the products. This allows the consumers to select the correct colors for their skin tone and style every time. The use of clear cosmetic packaging is used by several reputed and popular cosmetic brands all over the world.
Easy and efficient marketing
Brand recognition and loyalty are vital in every industry, more so in the cosmetic world. Consumers are often found to be loyal to a particular cosmetic brand. Once they put their trust in a specific brand, consumers are reluctant to try out new brands. This is where custom product packaging comes into play. The packaging must be designed so that it is instantly recognizable. It helps the business to retain the loyal consumer base and is also easy to promote to new consumers.
The quality of packaging materials used also plays a big role in marketing. It is always believed that top-notch quality product packaging is linked with superior-quality products. When customers find high-quality and well-designed packaging, they seem to be drawn more towards the brand and even more likely to purchase the products. Using good quality material for packaging assures the customers that the products are reliable and well-made.
When it comes to cosmetics, display or image is everything. The industry creates products that allow customers to have a feel and look. The most attractive aspect of the beauty industry lies not only in the products but also in the custom cosmetic packaging. It goes without arguing that product packaging has a significant effect on the success of a product. The impact gets enhanced when the packaging deals with cosmetic products. The brief overview highlights the importance of custom product packaging, especially with cosmetic products, and the multiple ways that can influence the purchasing patterns of consumers.