When readying your business for potential investors, it can feel daunting. However, one aspect that should not be overlooked is your company’s intellectual property, or IP. Experts estimate IP at more than 80% of a company’s total values, making it a vital financial and legal asset. Safeguarding it correctly and thoroughly is essential from the very start. It’s similar to a company’s branding or logo, IP should be insured and protected.
So, what do curious investors need to know when you’re pitching? Look over the accompanying resource below for tips and tricks to remember for your next meeting with investors.