Numerous complaints are going on about Facebook of late. People are complaining that the Facebook algorithm is killing the platform as it is becoming harder to acquire more followers and likes on the platform. Certain individuals are even arguing that it is not necessary to own a Facebook business account.
To prove the contrary that Facebook is not a useful platform, here are ten reasons why you should consider having a Facebook account for your business.
- Access Billions of Prospective Clients
Facebook has an estimated 2.5 billion users. This is the number of people who log in to their accounts at least once per month. You may say that once a month is not a good number, well, Facebook has an estimated 1.5 billion users who actively use the platform per day. This is more than enough prospective clients for your business. If you buy old Facebook accounts for your business, you increase your visibility rates.
- Create a Large Email List
Having people like your page is not enough to give you a sustainable and long-term path to triumph. It is not certain that Facebook will last forever. What might happen if it disappears someday? What if business capabilities drastically reduce? Or ad costs increase?
If the worst happens and you do not have a connection with your fans outside the platform, then things will be hard for you. That is why you should gather emails from your followers so you can contact them outside Facebook.
- It Lowers Your expenses
It is free to put up a Facebook business page. You can however pay the services of a graphic artist for a cover photo and profile picture but it is not necessary. Using a Facebook business page is free not unless you want to pay for ads to boost posts, get likes, and run sponsored stories.
Facebook ads are more targeted and relatively cheap compared to conventional print, TV, or radio. Buy aged Facebook accounts to benefit from all the free exposure.
- Target Clients by Demographics, Location, and Interests
The fact that billions of people use Facebook does not indicate that they will like your business page. You do not want them all to like it because it is just a small number of them that will engage with your content.
You can get massive results by making targeted ads. Even though it might cost you more, you get access to more likes and more prospective clients.
- Create Brand Loyalty
A Facebook business page is a platform to create a clientele base and sell your products or services and it can as well help create brand loyalty for your business.
Chances are that your audience will be loyal to you if you regularly post entertaining and splendid content, regardless of whether you make blunders. Lately, a vast majority search online for businesses to purchase from, and they mostly use social networks. Being very active and responsive makes followers more likely to transact with you than an establishment that is not on Facebook.