SEO is a broad term. After learning a lot of SEO techniques and strategies, if you consider yourself an SEO expert forever, you are wrong as search engine optimization techniques change repeatedly over time. You can never be an SEO expert, rather you will be always an SEO learner.
However, there are some fundamental SEO techniques that never change. They are the base of ranking websites on the top of the Search Engine Results Page. If you have a website, you must implement those fundamental SEO techniques on your website as they will help in growing your website on the SERP. The best way to implement those SEO strategies on your website is to hire professional and experienced SEO experts company India. They will certainly help you with this and rank your website. On the other, if you want to do SEO work by yourself, then this guide is for you. Let’s have a look.
Best SEO Practices
Basic SEO- Basic SEO comprises many different search engine optimization techniques including optimizing titles, tags, and meta descriptions, writing SEO and user-friendly content, targeting the right keywords, building authoritative links, and optimizing the site’s speed. These are some basic SEO works yet a bit difficult to execute rightly. However, you can do them easily and appropriately by learning and practicing them multiple times.
In this blog, we will not focus on these SEO tips as there are countless blogs, articles, and video tutorials on the internet that teach about these topics. We will focus on some advanced and trendy SEO practices, which are a must for ranking websites these days.
Remove Unnecessary and Irrelevant Stuff- If anything unnecessary and irrelevant stuff is on your website, remove that immediately as they are one of the biggest reasons for slowing down your website. To identify the irrelevant and unnecessary content on your website, you have to check and analyze all your website pages. Once you find them, take appropriate actions so that the stuff can be rightly removed without affecting the customization and optimization of your website. This is an advanced SEO technique that you must do while optimizing your website.
Find and Redirect Error Pages- Sometimes, when you remove any ranked page from your website, it automatically turns into an error page. These types of error pages create so many problems and also pose difficulties in the ranking. You must find and redirect those pages to other pages.
All you need to do is to go to your admin panel or settings page, find the redirect option, then copy and paste the link of the error page and save the settings. Once you do this, refresh the setting page and visit the same page. You will be able to redirect to another page.
Upload An XML Sitemap- Putting in simple terms, a sitemap is a list of your website’s URLs. It tells the search engine crawlers what content is available on your website and how to reach it. Simply, it is a roadmap for the search engine crawlers.
If your website is not getting crawled and indexed and queries are also not generating, then you should prepare and upload an XML sitemap. If you don’t have any idea about creating and uploading an XML sitemap, you should hire an SEO India company. They will do all the SEO works (including uploading sitemap) on your website.
Optimize All Images- Optimizing images are not just for ranking them on Google images. It also matters for ranking website’ pages. Google itself reported that well SEO-optimized images can help in ranking web pages higher on Search Engine Result Page.
So, you need to optimize all the images on your website. Fortunately, it is very easy to optimize images. All you need to do is to name your images and write ALT texts. Google says that they largely rely on ALT text to identify what an image is about. So, make sure you write both these texts clearly. And, don’t forget to add keywords.
Improve Users Experience- This is the last point on our list. If the users will get an amazing website visiting experience, they will come back again and again. This will obviously benefit your website in many ways. So, improve the overall website visiting experience for users, and this will surely kick back a large number of benefits.
These are some of the best-advanced SEO practices you must do to rank your website higher on the Search Engine Result Page.