Comments for Digital Hoops Blast http://digitalhoopsblast.com Best Practices in Digital and Social Media. Tue, 31 Jan 2012 06:55:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Unplugged: Should Schools Have Multiple Facebook or Twitter Pages? by News and notes on Monday « PantherU http://digitalhoopsblast.com/2011/10/28/unplugged-should-schools-have-multiple-facebook-or-twitter-pages/#comment-164 News and notes on Monday « PantherU Tue, 31 Jan 2012 06:55:21 +0000 http://dhb.mariosoriano.ca/2011/10/28/unplugged-should-schools-have-multiple-facebook-or-twitter-pages/#comment-164 [...] Then, each page needs to take things in their own direction beyond that.  @MKEPanthers and the Milwaukee Facebook page should be dealing with everything game related – starting discussions on the lineup, offense, defense, real x’s and o’s stuff.  The @PouncePanther account and Pounce Panther Facebook page should deal with all the cutesy stuff – pictures of Pounce around campus, interacting with fans (although @MKEPanthers can interact too).  Social media in the department is a mess and it doesn’t have to be. [...] [...] Then, each page needs to take things in their own direction beyond that.  @MKEPanthers and the Milwaukee Facebook page should be dealing with everything game related – starting discussions on the lineup, offense, defense, real x’s and o’s stuff.  The @PouncePanther account and Pounce Panther Facebook page should deal with all the cutesy stuff – pictures of Pounce around campus, interacting with fans (although @MKEPanthers can interact too).  Social media in the department is a mess and it doesn’t have to be. [...]

]]> Comment on NBA Best Practices: Phoenix Suns Dedicate a Day to Facebook by Anonymous http://digitalhoopsblast.com/2012/01/24/phoenixsunsfacebooknight/#comment-163 Anonymous Tue, 31 Jan 2012 06:08:00 +0000 http://digitalhoopsblast.com/?p=1806#comment-163 Great points Sean. I am not a fan of fan-gating anyway. Just feels a little unlike what you would do to a friend. And being a friend is a bigger key than most of us realize! Great points Sean. I am not a fan of fan-gating anyway. Just feels a little unlike what you would do to a friend. And being a friend is a bigger key than most of us realize!

]]> Comment on NBA Best Practices: Phoenix Suns Dedicate a Day to Facebook by Sean Callanan http://digitalhoopsblast.com/2012/01/24/phoenixsunsfacebooknight/#comment-162 Sean Callanan Mon, 30 Jan 2012 08:10:00 +0000 http://digitalhoopsblast.com/?p=1806#comment-162 I agree Andy, I like the Facebook night & understand the sponsorship component but they way it is executed it looks like you have to like Arizona State Lottery to attend the event (you don't have to).  Fan-gating has it's pros & cons but I'm not a fan of fan-gating with sponsors. I like what Golden State do asking fans to check-in to the fan event with sponsor branding which is more natural for the fans to do. It is a great way to sell tickets & I'm sure there are fans who attend just for the limited edition T-shirt ;) I agree Andy, I like the Facebook night & understand the sponsorship component but they way it is executed it looks like you have to like Arizona State Lottery to attend the event (you don’t have to).  Fan-gating has it’s pros & cons but I’m not a fan of fan-gating with sponsors.

I like what Golden State do asking fans to check-in to the fan event with sponsor branding which is more natural for the fans to do.

It is a great way to sell tickets & I’m sure there are fans who attend just for the limited edition T-shirt ;)

]]> Comment on NBA Best Practices: Los Angeles Clippers Transform Game Recaps Through Social Media by Anonymous http://digitalhoopsblast.com/2012/01/18/laclipperssocialrecaps/#comment-161 Anonymous Tue, 24 Jan 2012 16:20:00 +0000 http://digitalhoopsblast.com/?p=1772#comment-161 Andy, Beyond CoveritLive that the Clippers, ESPN and many other entities are using, what other tech companies are you seeing sports teams, leagues, athletes and media companies using? For instance, I saw ESPN recently using Vokle for a new video conferencing chat called #HeatIndexlive. Justin Andy,

Beyond CoveritLive that the Clippers, ESPN and many other entities are using, what other tech companies are you seeing sports teams, leagues, athletes and media companies using?

For instance, I saw ESPN recently using Vokle for a new video conferencing chat called #HeatIndexlive.

Justin

]]> Comment on Unplugged: 5 Tips for Teams to Get Started on Facebook by Andy http://digitalhoopsblast.com/2011/12/02/unplugged-5-tips-for-teams-to-get-started-on-facebook-2/#comment-159 Andy Mon, 05 Dec 2011 00:12:00 +0000 http://dhb.mariosoriano.ca/2011/12/02/unplugged-5-tips-for-teams-to-get-started-on-facebook-2/#comment-159 Thanks Michael, Hope this helps you or gets you thinking! Thanks Michael, Hope this helps you or gets you thinking!

]]> Comment on Unplugged: 5 Tips for Teams to Get Started on Facebook by Michael http://digitalhoopsblast.com/2011/12/02/unplugged-5-tips-for-teams-to-get-started-on-facebook-2/#comment-158 Michael Sun, 04 Dec 2011 17:26:44 +0000 http://dhb.mariosoriano.ca/2011/12/02/unplugged-5-tips-for-teams-to-get-started-on-facebook-2/#comment-158 Thanks Andy for the brief and useful introduction into some necessary facebook rules in. There is still a lot of potential for an effective use of social media by sports teams. Here in Germany we often take a look to the US to learn about new trends in sports business especially concerning the application of social media.<br />Best Regards from Cologne (Germany)<br />Michael Thanks Andy for the brief and useful introduction into some necessary facebook rules in. There is still a lot of potential for an effective use of social media by sports teams. Here in Germany we often take a look to the US to learn about new trends in sports business especially concerning the application of social media.
Best Regards from Cologne (Germany)
Michael

]]> Comment on Harvard Twitter Pumps Emotion into the Chase to Get There by Andy http://digitalhoopsblast.com/2011/11/30/harvard-twitter-pumps-emotion-into-the-chase-to-get-there-2/#comment-157 Andy Sat, 03 Dec 2011 06:36:07 +0000 http://dhb.mariosoriano.ca/2011/11/30/harvard-twitter-pumps-emotion-into-the-chase-to-get-there-2/#comment-157 Bob, great point. If those two Twitter handles could work together -- wow. I think often times we steer clear of working together because it's harder. But the impact on a consumer could be so much greater! Bob, great point. If those two Twitter handles could work together — wow. I think often times we steer clear of working together because it's harder. But the impact on a consumer could be so much greater!

]]> Comment on Harvard Twitter Pumps Emotion into the Chase to Get There by Bob McKamey http://digitalhoopsblast.com/2011/11/30/harvard-twitter-pumps-emotion-into-the-chase-to-get-there-2/#comment-156 Bob McKamey Wed, 30 Nov 2011 15:15:02 +0000 http://dhb.mariosoriano.ca/2011/11/30/harvard-twitter-pumps-emotion-into-the-chase-to-get-there-2/#comment-156 Andy - the main AD account got it right, but the bball team acct (@HoopsatHarvard) should be working in tandem or better yet leading the charge. No mention of the hashtag or same enthusiasm in their posting strategy. Andy – the main AD account got it right, but the bball team acct (@HoopsatHarvard) should be working in tandem or better yet leading the charge. No mention of the hashtag or same enthusiasm in their posting strategy.

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