What do you want your consumer (fans or recruits) to check out? When you get limited time with them and they arrive on your page, what are you hoping they dive into? Do you leave it to chance? Or do you aim … [Read more...]
NEC Best Practices: Quinnipiac and the Multimedia Universe
February 10, 2011 Leave a Comment
Who has the best access to your program?It may seem like a simple question but I think it's one that doesn't always play out for fans (and recruits). When we have only so many hours in the day, we can get … [Read more...]
Northeast Conference and the YouTube Highlight Reel
February 8, 2011 1 Comment
Exclusive access. On point message. Those are two things that I think we all strive for when it comes to videos. Give fans something they can't get elsewhere, and then deliver the right message that … [Read more...]
NCAA Tournament Basketball Marketing: What we can learn from #12 Seed Cornell
April 8, 2010 Leave a Comment
We continue our evaluation of this year's NCAA Tournament field, from a marketing point of view. We're in search of inspiration - things that all of us can take and apply into our worlds. And, for fans, of … [Read more...]