I've been mesmerized by my share of team intro videos over the years. And it's an area I'd love to see get blown out even further -- you have the players, coaches, and crowd on the edge of their seats and this … [Read more...]
Unplugged: How YouTube & the WCC Could Redefine What a Sponsorship Should Mean
November 4, 2011 Leave a Comment
Can a sponsorship relationship change the perception of a conference or program? (Spoiler alert, the answer is YES).I wanted to come back to the story we started to cover on Wednesday... The West Coast … [Read more...]
West Coast Conference Does a YouTube Day for Men’s Basketball
November 2, 2011 Leave a Comment
Media Days are great when the Media is the local newspaper and TV station. But when, as we all know, social media made everyone the media, the idea of a Media Day that brought in only a small percentage of … [Read more...]
USC Football has fun with a Caddyshack Video
September 7, 2011 Leave a Comment
Don't be afraid to have fun. Sometimes the best practices I share are pretty technical. Other times, like today, they are about things that may sound like they're common sense but, I assure you, they aren't. … [Read more...]
Arizona Football Delivers Players Through YouTube
August 29, 2011 Leave a Comment
YouTube is a critical piece of everyone's social media puzzle. Why? Three reasons hit the top of my mind (with the help of official stats, here. Warning they are pretty mind-blowing!)It's pretty big. As … [Read more...]
Washington Husky Football Gives You a Player’s Perspective
August 3, 2011 Leave a Comment
Want to show off your program in a unique way? That's the goal of every team when they sit down in the living room of a prospect... or a prospective sponsor. But how can you stand apart from everyone … [Read more...]
AFL Digital Best Practices: The Hawthorn Hawks Give Us a Personal Look Into Their Roster
June 16, 2011 Leave a Comment
When you're a team, you have more access to players than most of the rest of the world. Which makes video content a challenge, oddly enough. There's a higher expectation. And it's that expectation that keeps … [Read more...]