Social media succeeds by bringing people closer together. It is being applied by programs to connect them more tightly to fans, alumni, students, and of course recruits. Today I'm going to break down a few … [Read more...]
The Illinois Fighting Illini Transform YouTube into a Recruiting Weapon of Connection
May 2, 2012 Leave a Comment
Pac-12 Best Practices: Cal, Oregon, and Stanford Show Off The Power of Inside Access
April 25, 2012 Leave a Comment
Access. The crazy thing about it is that it is both the number one reason most fans (or recruits) likely follow a team and it is the one thing that teams control exclusively. But it's what you do with that … [Read more...]
How Social Media Changes Access for a National Title Showdown
April 1, 2012 Leave a Comment
The buzzer sounds. Your team advances to the Title Game. This sets off a series of events for many fans. Crazy jubilation, high fiving, frantic texting, and eventually a hunt for more information. For … [Read more...]
Marquette Basketball Hits Sweet Sixteen, Delivers Emotional Coach Speech Into YouTube
March 19, 2012 Leave a Comment
In the age of portability, everyone has a camera on them. It almost feels there's not much that can't get put onto film. When you bring that thought into the world of college sports this time of year, … [Read more...]
Norfolk State Shocks Missouri, Drops Amazing Videos to Prove It
March 16, 2012 Leave a Comment
Storytelling has been a theme of late for me. It's why (well it's one of the 1,000+ reasons why) I love March Madness. Today, let's take Norfolk State. No chance of winning? They fought and fought and … [Read more...]
NCAA Tournament: Storytelling is the key to getting the most out of Facebook.
March 15, 2012 Leave a Comment
There's a statement in that shows up in locker rooms across all leagues and levels -- Prepare to Win. The same idea applies brilliantly to marketing teams as well as basketball teams. We should never be in … [Read more...]
Washington Football Turns Signing Day Into a Digital Showcase
March 9, 2012 Leave a Comment
February 1 was a big day for all college football programs. It was the day where their futures were being defined, as high school players from around the country made official their plans for next season. … [Read more...]