As we sit in the midst of the second round of the NBA Playoffs, two teams have launched fan campaigns via Twitter. But what surprised me in breaking these down was how strong a role Facebook plays in … [Read more...]
NBA Playoffs: LA Clippers and Indiana Pacers combine Facebook & Twitter to rally fans for the postseason
May 15, 2012 Leave a Comment
Big Ten Best Practices: Michigan Brings the Social into the Sport
April 30, 2012 2 Comments
With the growth of Facebook and Twitter, so many of us see the goal being to grow those communities. While that is a great goal to have, most programs apply that idea by having a Facebook or Twitter icon on … [Read more...]
Pac-12 Best Practices: Washington Celebrates Student Athletes through Social Media
April 27, 2012 Leave a Comment
When you lead a program, your players are the product. I believe that's a good chunk of the reason some programs are more hesitant than others to have their players active on Facebook or Twitter -- as they … [Read more...]
Pac-12 Best Practices: Cal, Oregon, and Stanford Show Off The Power of Inside Access
April 25, 2012 Leave a Comment
Access. The crazy thing about it is that it is both the number one reason most fans (or recruits) likely follow a team and it is the one thing that teams control exclusively. But it's what you do with that … [Read more...]
Mississippi State Introduces Social Media Rewards Program
April 16, 2012 Leave a Comment
Rewards programs for social media is a dangerous place to be in -- we all want fans to like us for what we offer, and to some degree rewarding fans for doing this can be a bit dangerous. (No one wants to buy … [Read more...]
Kentucky Wins the Title, Tells the Story through Digital
April 3, 2012 Leave a Comment
We all want to win the title - be it for our sports team or our work team. But the question that we must answer is simple: are we ready for this moment? As you'll see in the post below, not only was … [Read more...]
Ohio State and Why Team-Specific Pages Matter
March 29, 2012 Leave a Comment
We're all drawn to success. When teams play well, more people hop on board the bandwagon, quickly. There's an energy about these teams, they dominate sports radio or water cooler conversations. It's just … [Read more...]