We've spent the past 7 weeks or so checking out the best digital marketing practices from the NBA. The question for this week is simple but powerful: what does this mean for college basketball marketing? … [Read more...]
NBA Digital Disciple Series: 5 Learnings from the LA Lakers
June 4, 2010 Leave a Comment
We've taken you on a 5 week journey, covering the NJ Nets, Minnesota Timberwolves,Washington Wizards,Sacramento Kings, Philadelphia 76ers, Golden State Warriors, Detroit Pistons, LA Clippers, NY Knicks, New … [Read more...]
NBA Digital Disciple Series: 5 Learnings from the Portland Trailblazers
May 21, 2010 Leave a Comment
30 teams. 7 weeks. 2 bloggers. 1 mission: to share our learnings of how NBA teams uniquely leverage digital tools to build fan community.As students, or disciples of the game, we'll supply you with the doctrine … [Read more...]
NBA Digital Disciple Series: 5 Learnings from the San Antonio Spurs
May 19, 2010 Leave a Comment
30 teams. 7 weeks. 2 bloggers. 1 mission: to share our learnings of how NBA teams uniquely leverage digital tools to build fan community.As students, or disciples of the game, we'll supply you with the doctrine … [Read more...]
NBA Digital Disciple Series: 5 Learnings from the Golden State Warriors
May 3, 2010 Leave a Comment
30 teams. 7 weeks. 2 bloggers. 1 mission: to share our learnings of how NBA teams uniquely leverage digital tools to build fan community.As students, or disciples of the game, we'll supply you with the doctrine … [Read more...]
NCAA Tournament Basketball Marketing: What we can learn from #5 Seed Texas A&M
April 23, 2010 Leave a Comment
We continue our evaluation of this year's NCAA Tournament field, from a marketing point of view. We're in search of inspiration- things that all of us can take and apply into our worlds. And, for fans, of each … [Read more...]