As we sit in the midst of the second round of the NBA Playoffs, two teams have launched fan campaigns via Twitter. But what surprised me in breaking these down was how strong a role Facebook plays in … [Read more...]
NBA Playoffs: LA Clippers and Indiana Pacers combine Facebook & Twitter to rally fans for the postseason
May 15, 2012 Leave a Comment
A look at the NBA’s First Round Playoff Victories, through each team’s Facebook post
May 14, 2012 1 Comment
When teams advance deeper in the Playoffs, the intensity ramps up for fans as well. Emotions pump into Facebook or Twitter in real time. But who does the best job of reacting in the moment? Let's take a … [Read more...]
A View of the NBA Playoffs Teams Through Facebook Timeline
May 9, 2012 2 Comments
This is the first time we've had an NBA Playoffs with Facebook Timeline and I was pretty giddy to see how teams were going to leverage this space. Teams have a billboard to tell the story of their team, in … [Read more...]
Wisconsin Makes Me Wonder: Could Pinterest Become a Better Recruiting Weapon than Facebook?
May 4, 2012 Leave a Comment
I hear all the comments - that Pinterest is much more of a female audience or that there's really no way another social network could overtake Facebook. Maybe those are true. I don't yet have a personal … [Read more...]
Big Ten Best Practices: Michigan Brings the Social into the Sport
April 30, 2012 2 Comments
With the growth of Facebook and Twitter, so many of us see the goal being to grow those communities. While that is a great goal to have, most programs apply that idea by having a Facebook or Twitter icon on … [Read more...]
Pac-12 Best Practices: Washington Celebrates Student Athletes through Social Media
April 27, 2012 Leave a Comment
When you lead a program, your players are the product. I believe that's a good chunk of the reason some programs are more hesitant than others to have their players active on Facebook or Twitter -- as they … [Read more...]
Pac-12 Best Practices: Cal, Oregon, and Stanford Show Off The Power of Inside Access
April 25, 2012 Leave a Comment
Access. The crazy thing about it is that it is both the number one reason most fans (or recruits) likely follow a team and it is the one thing that teams control exclusively. But it's what you do with that … [Read more...]
Mississippi State Introduces Social Media Rewards Program
April 16, 2012 Leave a Comment
Rewards programs for social media is a dangerous place to be in -- we all want fans to like us for what we offer, and to some degree rewarding fans for doing this can be a bit dangerous. (No one wants to buy … [Read more...]