This blog is your source for Best Practices in Digital and Social Media. We'll find the best and then dive into how to make it even better.

Aldridge Photo Gallery

NBA Best Practices: Portland Trail Blazers use All Star selection to bring fans closer together

It's been nearly two seasons since Peter Robert Casey and I broke down the Digital NBA Landscape.  The landscape has changed and teams have evolved.  It's time for us to take another crack at things.  Let's … [Read more...]

The OKC Thunder Facebook page

NBA Best Practices: OKC Thunder Pump Sounds of the Game into Facebook

It's been nearly two seasons since Peter Robert Casey and I broke down the Digital NBA Landscape.  The landscape has changed and teams have evolved.  It's time for us to take another crack at things.  Let's … [Read more...]

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NBA Best Practices: Memphis Grizzlies Elevate Their Best (Facebook) Fans

It's been nearly two seasons since Peter Robert Casey and I broke down the Digital NBA Landscape.  The landscape has changed and teams have evolved.  It's time for us to take another crack at things. Our … [Read more...]

Channing Frye is the Key for the Suns Facebook Night

NBA Best Practices: Phoenix Suns Dedicate a Day to Facebook

It's been nearly two seasons since Peter Robert Casey and I broke down the Digital NBA Landscape.  The landscape has changed and teams have evolved.  It's time for us to take another crack at things. Our … [Read more...]

Lakers Pre Game Facebook Image

NBA Best Practices: Los Angeles Lakers Deliver Pre Game Energy Via Facebook

It's been nearly two seasons since Peter Robert Casey and I broke down the Digital NBA Landscape.  The landscape has changed and teams have evolved.  It's time for us to take another crack at things. Our … [Read more...]

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Baylor Athletics Leverages Real Time Photography in Facebook & Twitter

Photography brings people together.For the same reasons that people take and share pictures via mobiles and Facebook or Twitter, athletics programs should ask themselves how a few timely pictures can bring fans … [Read more...]

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Ohio State Basketball and the Balance Between Athletics Department and Team Social Media

Should a program have both an overall Athletics Facebook page and pages for each team? This is a common question I hear and today, inspired by THE Ohio State University, feels like a good day to tackle this … [Read more...]

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Unplugged: 5 Tips for Teams to Get Started on Facebook

Let's assume you are an Athletics Department just getting into Social Media (or deciding if that's a good idea). I'm not going to spend today convincing you to dive in head first. What I am going to do is … [Read more...]