After looking at every NCAA program’s website and social media presence, we continue to shine light on 25 of the Best NCAA Digital Ideas in 2012-13. Judging so many great ideas is not easy but I’ve decided to take a stab based on five factors:
- Creativity. Was this a fresh way to look at a message?
- Scalability. How easy is this idea for someone else to steal, adopt, and apply?
- Simplicity. Is the message easy to understand?
- Execution. How well did they bring the idea to life?
- Impact. Did this help to shape or change the brand image?
Each new idea will be shared, along with a take on how it might be extended or reinterpreted with the hopes that each idea can inspire fresh thinking.
Our journey began with:
Let’s keep going…
13. Duke Basketball’s Visual Post Game Social Media Presence
Last winter, Duke stormed out in the second half to blow away a disciplined Cornell team. It was one of those statement wins that can define a team. And, as you’ll see here, they can also create a moment to make a statement in social media. Moments after the big win, here’s what could be found on the Duke Facebook page:
Let’s dive a little deeper:
Why I love this:
- The pieces are together. Often times we see a great quote, a powerful image, or a great highlight in isolation. Duke curates them together in one post that creates a lasting impact.
- Tone. They created a post that celebrated the moment but didn’t make it feel like more than the moment. After all, this was one statement… early in a season, against a team they were supposed to defeat.
- The news, different. Duke had to report the score. But they took this as an opportunity to make the score the payoff, not the lead story. This put the focus on how they played, not on what the score ended up being.
What Could Make it Better?
- More imagery. Yes, I loved the singular image. But with a 41-4 run, I’d love to see that, visually, through a series of plays rather than a single play.
- Focus on next. Using this moment to focus on the next game could have been interesting. In other words, how could they use the 41-4 run to build energy for their next opponent?
What do you think? Are there other programs who respond visually and impactfully? I’d love to hear your thoughts… We’ll keep this moving Wednesday as we continue our journey towards #1. As always, you can follow along on this blog, or you can connect with me on Twitter or Facebook.