After a crazy 6 weeks, it’s come to this. Peter Robert Casey and I have broken down every NBA Squad and shared the best of the best with you. To wrap it up today, I’ve taken the Western Conference Digital Best Practices and molded it into 5 tips for you to apply to your team (or page). All of the Teams are Hyperlinked, if you wanna go back and revisit a post in more depth.
As always, thank you for reading!
1. Make Following You Easy.
If no one follows you, it doesn’t matter what you post. And teams are realizing they need to make the process easy. The Lone Star State is united around the concept of making it simple to connect and stay connected with the team. The Mavs, Rockets, and Spurs all come at this concept from different angles.
The Mavs put us one click of our mouse away from following them via Twitter.
The Rockets put us one click away from adding all games into our own personal calendars.
The Spurs make their hashtag easy to participate in — putting the hashtag #GoSpursGo directly into their Twitter description.
2. Hero Your Fans
Now that they are following you, you need to develop better fans. You need to make fans feel special – not just so they remain close to you but so they advocate for you with their friends! We see this in action with the Grizzlies, Suns, Hornets, and Kings
The Grizzlies created Facebook Fans of the Week – allowing the best fans to get lots of LOVE in the team’s Facebook feed.
The Suns created a Facebook Night – an experiential event exclusively for their Facebook fans.
The Hornets took their fans and literally made them their Twitter background.
Finally, the Kings elevated their influential fans alongside their players through how they presented Klout scores.
3. Connect Your Team to Fans.
The Jazz recreated the idea of a Rookie-Sophomore Challenge by putting their players into situations normally reserved for fans, like Jenga (shown below).
The Clippers transformed the idea of a post game recap by instead posting recaps of Live Chats, letting fan voices define how we remember games.
Finally, the Trail Blazers took the success of a player and turned it into a chance to bring fans closer to him – just like we’d do if a friend or coworker had great news.
4. Provide Amazing Access
The Lakers post amazing imagery into Facebook before or during games – letting fans feel like they are with the team even when they aren’t.
The Nuggets take the idea of in-game Twitter updates and make it about Access, Insight, and Information — reinventing what in game updates are about.
5. Make it Fun
We have to remember that despite the intensity, this is a game. And we follow teams because we love them. The Warriors, Timberwolves, and Thunder recognize this and build plans around emotion and love.
The Warriors show fans how to have fun while rallying others to vote for their team in the All Star Game — using a fun hashtag.
The Timberwolves also use a hashtag to bring fans closer to the team. Their #ShowTWolvesLove campaign rewarded fans who got creative in displaying their affection.
The Thunder pump the emotion of in-game audio into their Facebook audience, letting fans vote for the best TV and radio calls each week.
That’s it. Again, much appreciate you sticking with us. I will be back, here, on Wednesday as we return to celebrating the best in NCAA social media. You can also follow me on Twitter, I’m @andypawlowski or on Facebook, here.