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NBA Best Practices: San Antonio Spurs Describe Themselves with a Hashtag

February 9, 2012 Leave a Comment

It’s been nearly two seasons since Peter Robert Casey and I broke down the Digital NBA Landscape.  The landscape has changed and teams have evolved.  It’s time for us to take another crack at things.

Our mission:  To share Best Practices of how NBA Teams are leveraging digital and social, and give you thoughts on how to apply that in your world.

Here’s a look back:   Warriors | Celtics  | Clippers  |  Nets | Lakers | Knicks | Suns | 76ers | Kings | Raptors | Mavs| Bulls  |Rockets | Cavs | Grizzlies | Pistons | Hornets | Pacers |

Next Up: the San Antonio Spurs.

How would you describe yourself?  To me the new Twitter layout ups the importance of how well you describe yourself (or your team).  Teams you’d think would have a lot of trouble differentiating themselves through copy.  That is until you see what the San Antonio Spurs have unleashed on the Twitter landscape…  a hashtag.

A visit to the Spurs Twitter page (here) and you’ll see this front and center.  They close their bio with the hashtag #GoSpursGo.

I love calls to action inside descriptions!

 

Before we go any further, the hashtag is a fantastic way to close your bio.  Why?

  1. Color.  It stands out, instantly.
  2. Call to Action.  Good hashtags are emotional and compel you to move.  This one does both.
  3. Exploration.  Using a hashtag unites you with the team on a different level, as we’ll see shortly…
Clicking onto the #GoSpursGo hashtag takes you to the Twitter stream, here, and shown below.  As you’ll see, not only is the team using the message, but fans and players have adopted this.  It might end a post, or it might be a post by itself.  But in both cases those using the phrase are united together.
Check this image:

Fans, Players, & the Team Rally on a Hashtag

 

Pretty powerful.  And all of this is done simply by elevating that hashtag where it is going to be noticed!

Head over to Peter Robert Casey‘s site tomorrow for yet another Eastern Conference squad.  Then I’ll be back, here, on Monday.  As always, follow along on Twitter – I’m @andypawlowski or on Facebook, here.

Thanks.

Andy

 

Filed Under: Hashtags., NBA, Twitter Tagged With: