It’s been nearly two seasons since Peter Robert Casey and I broke down the Digital NBA Landscape. The landscape has changed and teams have evolved. It’s time for us to take another crack at things.
Our mission: To share Best Practices of how NBA Teams are leveraging digital and social, and give you thoughts on how to apply that in your world.
Here’s a look back: Warriors | Celtics | Clippers | Nets | Lakers | Knicks | Suns | 76ers | Kings | Raptors | Mavs| Bulls |Rockets | Cavs | Grizzlies | Pistons |
Next Up: the New Orleans Hornets.
There is not much more prized social space for most of us than our backgrounds or profile pictures. After all, we are using this as the part of our identity that is out there for others to find. Thus, in a weird way, it sort of defines a part of who we are. It’s why I chose a weird old picture of Larry Bird in his Indiana State Uniform as my Twitter background (I have a soft spot for Mid-Major hoops and loved that Larry showed the world that one player can have an impact and put a team on the map, literally)… But I digress. The point is that we all spend a lot of time thinking about our backgrounds or profile pictures.
As you will read and see, the New Orleans Hornets found a way of elevating their fans’ pictures into their own background.
Head over to the Hornets Twitter page, here, or look at the images below.
The Hornets Twitter Background Is Striking
I’ll zoom in, here.
See how the Hornets Elevate Their Fans!
As you may not know, the Hornets have a campaign called “Are You In?” (read about it here) elevating their Season Ticket Holders into a Special VIP club. Right now 100 Hornets Season Ticket holders are inviting their non-season ticket holding friends into their homes to talk hoops and hopefully get more people on board for tickets.
But what I love, love, love is seeing all of these fans as a part of the identity of the Hornets. It’s cool for the fans and wow is it cool for the Hornets. This is authentic, it is empowering, and it is inspirational. I think I lost 20 minutes staring at this background — but maybe that just says something about me… All too often we overlook the power in what we have in front of us. Kudos to New Orleans for rethinking what a Twitter background can symbolize. I hope other teams follow suit!!!
Head over to Peter Robert Casey‘s site tomorrow for yet another Eastern Conference squad. Then I’ll be back, here, on Thursday. As always, follow along on Twitter – I’m @andypawlowski or on Facebook, here.
Thanks.
Andy