It’s been nearly two seasons since Peter Robert Casey and I broke down the Digital NBA Landscape. The landscape has changed and teams have evolved. It’s time for us to take another crack at things.
Our mission: To share Best Practices of how NBA Teams are leveraging digital and social, and give you thoughts on how to apply that in your world.
Here’s a look back: Warriors | Celtics | Clippers | Nets | Lakers | Knicks | Suns | 76ers | Kings | Raptors | Mavs| Bulls | |Rockets | Cavs |
Next Up: the Memphis Grizzlies.
Who is your biggest fan?
That is a tough, tough question but it is no doubt a key part of any brand or team or athlete’s marketing plan. This person not only has your back but is out there fighting for you – bringing others to you and helping you create something special. When Facebook launched and originally called all who “Liked” you Fans, it started a digital movement. The challenge of course is that it created all Fans equal when that is definitely not the case. But what’s a team to do?
The Memphis Grizzlies are out to identify their Fan of the Week, and to celebrate them inside Facebook. Let’s have a peak.
If you look at the Grizzlies Facebook page, you will see it on the left hand column of links. (I’ll paste it here)
Fans of the Week Are Listed on the Left Hand Side
Love the idea, naturally I wish it was a lot higher up on the list. But let’s dive into it. Click in here and you’ll see the latest winner, promoted. You’ll also see context. To be chosen, you are asked to be active (like or comment on posts) and be creative (post interesting things on the wall).
Grizzlies Facebook Fan of the Week
When the Grizzlies post this story, they also announce this in their News Feed (shown below).
This post appears in the Grizzlies News Feed
Thus, the best fans are getting a good amount of publicity in areas that are valuable to top fans. What we aren’t getting are 3 critical things. It’s these 3 things that can take this from being a good idea to being an over-the-top idea. And it’s these 3 things that I would recommend we all look to apply.
- Why was the winner chosen? What did he or she post or submit that led them to Super Fan status?
- Where can I see all winners? I’d love to see and interact with the best fans through the season!
- What do you get for being the top fan? Is it just being recognized? Or could it be more? I love the idea of the best fans getting access. Tickets to the game, great seats, the best parking spot, press conference access, meet and greet with the coaches or players?
The point here is that the Grizzlies have a great thing going. They pick and elevate a fan every week. That’s amazing. The opportunity is how do you take this and make it so aspirational that you end up creating a competition among fans for the right to have this status!
Great inspiration from Memphis that we can all learn from today!
Head over to Peter Robert Casey‘s site Monday for another Eastern Conference squad. Then I’ll be back, here, on Tuesday. As always, follow along on Twitter – I’m @andypawlowski or on Facebook, here.
Thanks.
Andy