It’s been nearly two seasons since Peter Robert Casey and I broke down the Digital NBA Landscape. The landscape has changed and teams have evolved. It’s time for us to take another crack at things.
Our mission: To share Best Practices of how NBA Teams are leveraging digital and social, and give you thoughts on how to apply that in your world.
Here’s a look back: Warriors | Celtics | Clippers | Nets | Lakers | Knicks | Suns | 76ers | Kings | Raptors
Next Up: the Dallas Mavericks.
The Mavs are one of the league’s most tech-inspired teams, as embodied by their owner, Mark Cuban, who frequently blogs about tech and basketball (here). But it’s not the overall tech that inspired me. It’s the simple. As you’re going to see today, Dallas makes it easy easy easy to follow the team on Twitter.
The journey today begins on the Mavs home page. I want you to pay close attention to the Twitter call to action front and center.
I’ll zoom in to make it easier.
Now if you click that button (The “Follow @dallasmavs” button), you will immediately follow the Mavs. That’s it. You are not transported to the Mavs Twitter page. You are not taken to a social media home page. You simply are now following them.
If you aren’t also already logged into Twitter, the pop up below appears. Fill it out with your username and password and you simultaneously log in and Follow the Mavs.
So in sum, you have the easiest path possible to join the 160,000 or so fans who follow the Mavs.
Naturally I love the simplicity here, and I love it in all its forms. You don’t go anywhere else. You don’t get confused. The Mavs even isolate Twitter as the single most important way to follow them (that home page image doesn’t include every network they post into). It is all there for you with one goal — bring you closer to the Mavs.
Well done to Dallas and a simple way we can all make it easier to connect with those who love us.
Head over to Peter Robert Casey‘s site tomorrow for another Eastern Conference squad. Then I’ll be back, here, on Wednesday. As always, follow along on Twitter – I’m @andypawlowski or on Facebook, here.
Thanks.
Andy