This blog is your source for Best Practices in Digital and Social Media. We'll find the best and then dive into how to make it even better.


10 Things I Like About the MEAC – 2014

Up today:  A wrap up of the 10 Best Digital and Social Media Ideas from the Mid Eastern Atlantic Conference.   If you're joining late, we began our journey with a look at the Pac-12, SEC, Big 10, Big … [Read more...]

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The Right Visual is Everything in Social Media

Build your brand, one powerful image at a time. It's time to continue unveiling 10 great ideas from the Mid-Eastern Athletic Conference that we can all learn from, steal, and apply. Each Best Practice will … [Read more...]

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Share a Vision You Can’t Bring to Life Alone

Create a vision so big that you can't bring it to life on your own.  Then make it worthwhile for others to join you in bringing this vision to life. It's time to continue unveiling 10 great ideas from the … [Read more...]

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The Journey is Your Story

A story is of the moment, but a journey is of many moments.  That means if you hook them on your journey, you have them as a loyal fan who believes in you. It's time to continue unveiling 10 great ideas … [Read more...]

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What If You Could Only Share One Picture?

They say a picture is worth a thousand words.  In an age when characters and mindspace are limited, it's really important to use visuals that can fulfill on that promise. It's time to continue unveiling 10 … [Read more...]

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Create Social Media Post(er)s

We all want to grow our social media followings.  But for this to truly happen, it will take a focused effort - using all the resources we can and adding a willingness to explore new things.  Are you … [Read more...]

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Go Deep On Your Best Story

Above all, social media should make your consumer feel something.  (And hopefully it makes them feel what you are aiming for!)  The best messages combine one idea and apply it across multiple … [Read more...]

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This is Not a Social Media Post

Do you ever wonder if the phrase "social media" takes us away from creativity too quickly?  What if we saw this opportunity we have to truly connect with our fans as not something we "should do" but rather as … [Read more...]