This blog is your source for Best Practices in Digital and Social Media. We'll find the best and then dive into how to make it even better.


10 Things I Like About the Missouri Valley Conference – 2014

Up today:  A wrap up of the 10 Best Digital and Social Media Ideas from the West Coast Conference.   If you're joining late, we began our journey with a look at the Pac-12, SEC, Big 10, Big 12, Big … [Read more...]

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Indiana State’s Twitter-Powered Schedule

How do you take the things you have to do and transform them into something you get to do?  Innovation can be seeing the same thing in a different way. It's time to conclude our journey 0f great ideas from … [Read more...]

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Wichita State Unites Fans and Players

When you can let fans and student-athletes participate in a story, together, you create a more united fan base. It's time to continue to unveil 10 great ideas from the Missouri Valley Conference that we can … [Read more...]

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Indiana State’s Warrior Day

Is there a better vantage point into a program than that of a strength and conditioning coach? He or she gets the opportunity to see athletes working at all hours of the day with a singular focus on improving. … [Read more...]

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Wichita State Lets Players Capture the Content

No one wants the team to win more than the team.  No one cares more about the story than the team.  So why not let the team be a part of shaping that story? It's time to continue to unveil 10 great ideas … [Read more...]

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Wichita State Lets Content Power Their Journey

We are all on journeys.  Social Media gives us the ability to bring fans along with us - and it is the mix of when, where, and how we tell our story that matters... It's time to continue to unveil 10 great … [Read more...]

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Drake Shows Us Twitter Profiles Are Billboards

Sometimes it helps me to see social media not as social media, but rather as billboards down a highway that you can use to share your message into the passing world.  Twitter's evolving profile pages made that … [Read more...]

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Stay Attached Messages As They Spread

At one time the world saw social media as separate entities as ways for you to spread a message.  Now the question has changed:  Can you bring the world into sharing your message.... and let that sharing grow … [Read more...]